1 Jan The Marketing mix of Hindustan Unilever or HUL analyses one of the biggest FMCG brands in the market, and in reality an umbrella Brand. Hindustan Unilever Limited (HUL) is India’s largest Fast Moving Consumer Goods A product mix has three dimensions: Length Breadth Depth offered The . A Study on marketing mix of HUL On HUL Pure It and HUL Soap’s – Download as Word Doc .doc), PDF File .pdf), Text File .txt) or read online.
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Hence, this concludes the HUL marketing mix. The Hindustan Unilever company has been listed in the Forbes list as the most Innovative Indian brand in HUL has a very wide outreach into many deep pockets of the country.
For instance, personal computer PC is one product class. For example, all of the products like computer, calculator or abacus can do computation.
SUNSILK SHAMPOO – MARKETING: Product Mix and Product levels
Type- variants like yellow colour- dream and soft sunsilk shampoo, pink colour- lusciously thick and long shampoo, orange colour- damaged hair reconstruction shampoo, product mix of hul colour- anti dandruff shampoo etc.
Need family for sunsilk- personal care. It also sells its instant food making products and spices under the brand Knorr with noodles, soup, snacking and spices. Customers product mix of hul from sunsilk shampoo that it gives smoothening of hair, to prevent hair fall, black shiny hair, to construct damaged hair.
A group of items within a product line that share one of several possible forms of the product. Apart from the regular distribution channel HUL also employs multi-level marketing to reach to customers requiring professional beauty products.
It also provides variant solutions for different hair care needs and provides a range of product lines.
The names and other brand information used in the Marketing Mix section are properties of their respective companies. HUL carries a wide variety of product lines. The HUL product portfolio has been mostly into 4 categories that are food prdouct drinks, home care, personal care product mix of hul water purifiers. Also they have Cif and Domex in the home cleaning segment and dishwashing segment we product mix of hul Vim and Cif.
HUL (Hindustan Unilever) Marketing Mix
Product width – The number of different product lines the company carries. For instance, palm top is one product type. Hindustan Unilever HUL is one of the leading company, offering many products and hence a wide price range.
The Product mix of hul Mix section covers 4Ps and 7Ps of more than brands in 2 categories. Product mix of hul is manufactured by Unilever.
Newer Post Older Post Home. It fulfils the core benefit. As the company tries to reach the maximum number of customers in all income segment HUL produces products with different packages and hence very different prices although the quality remains the same. Product family- hair care. In the water purifier Pureit is the sole brand which has products for water purification. The companies are not associated with MBASkool in any way. The core need that underlines the existence of a product family.
Under the brand name Annapurna it sells Salt and Atta. The entire product range across categories in the HUL marketing mix is discussed as follows. Top Companies Lists Each product is related to certain other products. Items- SKU, 50ml, ml, ml etc. For instance, portable wire-less PC is one product line.
HUL also has Axe which product mix of hul various grooming products and Brylcreem styling products for men. The Vaseline is in skin care category. Wednesday, 27 August Product Mix and Product levels.
Product length – The total number of items the company carries within its product lines. Posted by Shristi Sharma at HUL also has 30 factories across the country which are further connected to more product mix of hul stockists which again then reach the retail outlets which are the convenience stores and the super markets.
All the product classes that can satisfy a core need with reasonable effectiveness.
The shampoo has good smell, keep hair clean and healthy, these are the basic characteristics of sunsilk. Product mix of hul Unilever also participates hull tons of CSR activities such as the famous project Shakti to empower rural women, Sanjivani a mobile service camp, water conservation projects and many more.
With the coming up of Carry and Forward agencies it has been if to product mix of hul many deep pockets of the country with a significant prodduct reduction. A group of products within a product class that are closely related because they perform a similar function, are sold to the same customer groups, are marketed through the same channels or fall within given price range.
Hindustan Unilever HUL has been heavily investing in the brand promotions as it needs them mostly for brand recall and many a times for introducing new brands.
A group of products within the product family recognised as having a certain functional coherence. HUL has the widest outreach to the customers through its 6.
Concepts Contests Marketing Mix. Hair Courses Evolving hair styles and new hair trends have revolutionsed this sector And this particularly involves brand identity and image.
Hindustan Unilever has 6. Dr Reddys Marketing Mi. HUL had a revenue of Rs. Such product mix of hul function in similar manner, sold to the same customer group, sold through the product mix of hul type of outlets, and fall within a same price range. Since HUL is a market leader in almost all the segment it is present in it keeps a very competitive price for all the products as the competition is quite stiff in the segments and as the customer in segment are looking for value for money products.